AEPJ participates in the IV Meeting of Cultural Route Managers of the Council of Europe in Spain
On April 2–3, 2025, the city of La Laguna in Tenerife hosted the IV Meeting of Cultural Route Managers of the Council of Europe in Spain. This key annual gathering brought together coordinators and representatives from various Cultural Routes to explore strategies for enhancing visibility, communication, and shared identity within the framework of the Council of Europe programme.
The AEPJ was proudly represented by Assumpció Hosta, Secretary General, who contributed to the exchange of best practices and discussions around the challenges and opportunities in the field of communication for cultural routes. The event was structured around thematic plenary sessions, open discussions and working group proposals, resulting in a document of conclusions that outlines practical recommendations to strengthen communication and the strategic positioning of the programme.
Highlights from the meeting included the call for joint actions across routes, the definition of internal and external communication strategies, the development of coherent communication plans, and the importance of professionalising communication roles. Participants also addressed the need to increase public awareness of the Cultural Routes of the Council of Europe and proposed specific initiatives such as collaborative social media strategies and travelling exhibitions.
AEPJ continues to be actively involved in these processes, reinforcing its commitment to cross-cultural dialogue, heritage interpretation, and the values of the Council of Europe through the European Routes of Jewish Heritage.
