NextRoutes: Upskilling staff with gamification and innovation to boost EU Cultural Routes
The Next Routes Transnational training for cultural routes staff took place in Selinunte (Sicily, Italy)in early December, hosted by the Phoenicians’ Route, lead partner of the project, and was designed to enhance digital, creative, and gamification knowledge, skills, and competencies of staff working in various capacities in six Cultural Routes of the Council of Europe.
The training featured four workshop modules developed by the Breda University of Applied Sciences, intended specifically for the representatives of the Cultural Routes participating in the project. The training for representatives of the Cultural Routes addressed the development of digital competencies for marketing, promotion, and communication of cultural heritage, to foster audience engagement. On behalf of AEPJ, The Together Plan, developer of the Jewish route through Belarus, in the framework of the European Routes of Jewish Heritage, participated actively in the full programme, and will be planning subsequent activities throughout 2025 to disseminate the outputs of the project.
The goal of this initiative was not only to deepen participants’ understanding of these topics but also to implement the modules in practice and familiarize them with the innovative toolkit and gamification elements developed in the frame of the project, being tested in the Selinunte Archaeological Park and Marsala Museum.
Next Routes is an Erasmus+ funded project, involving six cultural routes: the Phoenician’s Route, the Routes of the Olive Tree, Mozart Ways, ATRIUM-Architecture of Totalitarian Regimes in Europe’s Urban Memory, Iron Age in the Danube Route and AEPJ European Route of Jewish Heritage.
If you want to know more about the fascinating Next Routes project and this wonderful meeting in particular, do not hesitate to visit their website. Click here.
