Last week, the 4th Training for Trainers of the Creative Europe project, WalkEUR, was held in Faenza, Italy. In this city of Emilia-Romagna, it is located the headquarters of the European Route of Ceramics , who organized this week of training focused on the role of Marketing and Storytelling, as an essential part of the development of the Cultural Routes of the Council of Europe.
In this training program in Faenza, we participated together with two other cultural routes certified by the Council of Europe, the Atrium Route (Architecture of the Totalitarian Regimes), and the Cultural Route of Charles V. On behalf of the European Routes of Jewish Heritage, we counted on Tiziana Rubin and Michela Zanon as representative of CoopCulture; on Nesim Benjoya, route manager of the Izmir Route of Jewish Heritage coordinated by Izmir Jewish Heritage; on Yana Krichfalushii, route manager of the Ukrainian Route of Jewish Heritage coordinated by Heritage Springs; and on Michael Schreiber, route manager of the Jewish Heritage Route in Burgenland coordinated by the Research Society Burgenland; in addition to Víctor Sorenssen, AEPJ Director and Federico Szarfer as project manager.
In the context of this training, the WalkEur project partners held a meeting to define and plan the Call for Pilot Actions, which will grant funding for innovative projects on the themes addressed by the programme to members and stakeholders of the Council of Europe’s Cultural Routes participating in WalkEur.